MARKETING AND COMMUNICATIONS DIRECTOR
WATCHUNG PEDIATRICS
NOVEMBER: 2020-JULY 2022
Build strong, grassroots, brand awareness campaigns
through direct marketing tactics and speaking
engagements, leading to a 21% increase in new patient
acquisitions for 2021.
Develop the practice’s objectives, promotional tactics,
and policies in order to build public relations strategies
that impact public opinion and promote the core values
of the practice.
Create a grassroots patient communication strategy,
leading to a 68% ROI.
Build out a robust internal communication strategy to
enhance patient care and increase team member
engagement by 50%.
Grow the brand’s awareness by 13% through
sponsorships, local advertising, and streamlining the
content being promoted on all digital channels.
Lead the implementation of real-time reporting on
marketing spending to adjust our strategy.
Identify under-performing partnerships, to reduce costs
by 25% without compromising the brands’ image.
Work in partnership with Senior Managers to grow the
practice and streamline operations.
Manage and confirm topics for the internal and
external newsletters.
Collaborate with senior managers to identify trends
and evaluate tactics to determine whether it is in sync
with public relations efforts.
Track media coverage and analyze industry trends.
Plan and direct the development of key programs to
maintain favorable views of the practice’s agenda and
mission.
Oversee company shared drives as well as shared
drives for individual departments in order to
communicate confidential information.
REGIONAL MARKETING MANAGER-COMMUNITY
ENGAGEMENT AND EVENTS
WHOLE FOODS MARKET
NOVEMBER: 2017- NOVEMBER 2020
Developed strategic and comprehensive marketing
campaigns for local new store openings.
Established mutually beneficial partnerships with local
and regional businesses to implement our brand and
marketing strategy.
Secured regional sponsorship agreements that aligned
with core values, standards, and ROI metrics.
Managed budget to ensure we are aligned with projected
forecasts.
Reported on marketing campaigns and long-term growth
objectives based on reports from the insights and
analytics team.
Project Leader on the Community Giving Network for
the entire company.
Grew followers of the metro-based Instagram account by
25% within three months of taking on the role.
Led team members to produce large
BUSINESS DEVELOPMENT COORDINATOR
IPLAY AMERICA
2016-2017
Developed the Sponsorship Division, as an additional
revenue stream for the brand.
Utilized available resources to gather analytics and data
in order to position iPlay America as a valuable partner
for prospective organizations.
Worked cross-functionally to create customizable
proposals for prospective partners.
Identified, developed, and secured mutually beneficial
partnerships to increase revenue for both parties.
Collaborated with cross-functional teams and third-
party partners to produce successful revenue-generating
promotions and events.
Managed the sponsorship and philanthropic budget for
the entire company.
PROMOTIONS AND MARKETING COORDINATOR
IPLAY AMERICA
2012-2015
Developed the “Danny’s Book Club” initiative for
business development.
Managed cross-functional teams in the creation of
concepts for promotional collateral.
Oversaw inventory of promotional assets and marketing
offers to track advertising success.
Responsible for management and career development of
10 Promotions Team members.
PROMOTIONS AND MARKETING ASSISTANT
BEASLEY MEDIA
2009-2012
Supervised all aspects of off-site promotional events for
the station and its partners.
Direct interaction with clients to ensure successful
marketing campaigns.
Managed and scheduled interns and promotion
Marketing and Brand Management Leader 